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The best way to get top dollar is to lavish upon the details for the sake of your property. A home must be served up as though it merits top dollar. Afterall, if neither you nor your real estate agent believe in you home, neither will prospective buyers. It all comes across in the presentation during showings, the accompanying literature and in the web/print marketing. Many times a home that would appear to be average can be made to look special with careful marketing. Jim makes it a point of emphasis to expertly build value into each listing as though it were an heirloom property sought by all. |
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The brochure above was distributed not just to prospects at showings but to a host of other venues; even at local fairs and other gatherings. As a result, Jim sold this home for the top price in its class in the Deerfield subdivision! | |
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Most agents don't fully grasp the power of their efforts to shape a prospective buyer's reality. It is the job of a good agent to help the buyer appreciate a property's strengths and put the weaknesses in pespective. This is the art of TOP DOLLAR MARKETING.The home below would appear to be the ideal country paradise from a glance at the literature and, to be sure, in many ways it is. However, it also had some pretty signifcant issues that would daunt most agents taking the listing. |
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This home had the misfortune of being located on a dry ridge with a one half gallon/minute well. It was also built with 7ft ceilings throughout and contained a bulging basement wall that would scare most non-contractors back out the front door. These are big problems in may buyers' minds. Good marketing helps buyers put obstacles in their context. In order to get the home of their dreams, every buyer must overcome at least one hurdle and it is his loss if he cannot. Therefore, because this home has so much going for it, it's incumbent on the listing agent to put overblown fears in perspective. In truth, the 7ft ceilings really do save money on heating and provide a cozy winter retreat. This fact stands in stark contrast to the drafty, sometimes absurdly high cathedral rooms of newer homes. |
| The well never caused any trouble for the prior owner and unless it is used to fill a pool, it will be fine. Like all wells, this one gains water over night and builds up a reservoir to accomodate mindful and moderate usage. The wall, it turns out, is the result of settled soil that occurred back at construction in1938 and hadn't budged or moved since then. To assume it would move now was just ignoring the facts. With careful marketing, energetic presentation and meeting objections with facts, Jim was able to sell this property during a slow market for $5,000 over appraised value!! Never sell your property short without giving it a fair shot in terms of TOP DOLLAR MARKETING. | |
It's Life's Biggest Investment: Don't Sell it Short!